We're here to help you build a results-driven outbound lead generation system. To ensure the strategy playbook is highly relevant and tailored to your specific situation, we need to understand more about your current outbound processes, targeting, value proposition, and other key strategic details.
If you have questions or don't know what to answer - feel free to ask us directly.
Share your ICP, Buyer Persona & Value proposition
This is the most fundamental aspect of the strategy, so please try to add as much information as possible.
Please share your value propositions segmented by ICP.
For each ICP, outline the specific pain points you address, the outcomes you help them achieve, and the unique aspects of your solution that make it a good fit.
Note: Please, try to use the template attached above and add as much information as possible.
To provide clear guidance tailored to your specific case, we need to understand which tools you're currently using for both lead generation and sales processes
We need information on both your current sales processes and your outbound lead generation activities. This will serve as the foundation for developing tailored messaging, personalization strategies, and the data enrichment process
Describe a high-level overview of how your lead generation process currently works, along with your main goals and challenges. If available, feel free to include links to SOPs or any internal documentation that can help us better understand your existing workflow
Email and LinkedIn stats should be separated
If you have a lot of different templates - please provide all messages from top 7-10 campaigns.
Please let us know the way you move the lead from MQL to SQL (what is the set of criteria & flow you use for this) and any other qualification frameworks you follow.
