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Brief BSG.world (2d part)

We'll take this document as a basis for Value Prop (let us know if you have any extra info about your services) -

Targeting: I saw the ICP you shared before, but there are a few things I'd like you to adapt:

1. Add Buyer Personas (there is no well-written one in the document you shared before).

Please tell us who are the real decision makers in the company by segment, what's their scope of KPIs & challenges.

2. There is a lack of firmographic's data about each ICP.

Such as, what is Small/Medium Ecomm? (What's the traffic, size of the company, location, type: B2B/B2C, etc).

https://storage.tally.so/5519c75c-c05c-4abb-beba-dbc3e6936005/Screenshot-2025-04-25-at-18.38.02.png

It's fine if you can't make such as document in the template we shared, but at least we need this data for each segment: What's the traffic, size of the company, location, type: B2B/B2C, etc

Example of the ICP & Buyer Persona document - https://docs.google.com/spreadsheets/d/143QyB9ydVh87zgUoJYzaXLoRybjMUaXODza8UGqNGFU/edit?usp=sharing

ICP Document Links

Buyer Persona Document Links

List all tools you use in you lead generation process. Specify the plan name for each tool. You can also add a link to the sheet here.

Please add the links/names + the pricing plan you use. I remember you told us you have AI avatars generated, please share the link to it as well.

What CRM do you use and what pricing plan it's on?

Describe your current lead qualification process, including all lead statuses you have in your CRM